Google Patents and Making Your SEO Ready for the Future
Google uses many tools to find and rank websites. These tools are called patents. Google owns these patents. They tell us how Google search works. If you want your website to do well, you need to know about these patents. This can help you get ready for changes in how Google ranks websites.
What Are Google Patents?
Google patents are rules that only Google can use. They show how Google search works. Each patent tells us a bit about how Google picks which websites to show first when someone searches for something.
Google has thousands of patents. They get new ones all the time. These patents help Google make its search better for people who use it.
Some patents look at words on your web page. Others check links that point to your site. Many now check if users like what they find on your site.
Why You Should Care About Google Patents
When Google gets a new patent, it might change how websites rank. Your site could move up or down in search results.
If you know what these patents do, you can make your website better. You can fix things before they hurt how well your site ranks.
For example, Google has patents that find fake links. If you buy links to your site, Google might find out and put your site lower in results.
Google also has patents that see if your content helps users. If people read your page and then go back to Google fast, your rank might drop.
Big Google Patents You Should Know
The Knowledge Graph
Google has a patent for its Knowledge Graph. This helps Google know what things are. It links facts about people, places, and things.
This patent means Google knows more than just words. It knows what the words mean. So your content needs to be clear about its topic.
RankBrain
RankBrain is a Google system with many patents. It uses smart computers to grasp what people search for.
It helps Google know what you want even if you use words it hasn’t seen before. Your content needs to fully answer what users are looking for.
BERT
BERT helps Google get how words work together. It reads content more like a person would.
This means your content should sound natural. Don’t just put keywords everywhere. Write for people, not search engines.
MUM
MUM is one of Google’s newest systems. It can grasp content across many languages and types.
It means Google can now see how images, videos, and text all work together on your page.
How to Get Your Site Ready for Future Google Changes
Write for real people first. Google wants to show the best pages to its users. Make sure your page helps people.
Keep up with new Google patents. Many SEO news sites talk about new patents. Read these to know what might change.
Make sure your site works well on phones. Google looks at the phone version of your site first now.
Add good facts to your content. Google likes pages that give true, useful facts.
Use clear words that say what you mean. Don’t try to trick Google with fancy words.
Make your site fast. Google likes sites that load fast for users.
About Us
We are a team of SEO pros who watch Google patents. We help site owners stay ahead of changes. Our team reads all the new patents so you don’t have to.
What People Say About Us
“Thanks to your tips on Google patents, my site stayed at the top when the last update hit.” – Jane, Shop Owner
“I was lost in all the SEO talk until I found your easy guides. Now my site is doing great!” – Tom, Blog Writer
“Your heads-up about the new link patents saved my site from a big drop.” – Sara, News Site Owner
Common Questions
Is Google Patents free to use?
Yes, Google Patents is free for anyone to use. You can go to patents.google.com and search for any patent. You don’t need to pay or sign up.
What is Google Patents used for?
Google Patents is used to search for and read patents. For SEO pros, it helps us see what Google might do next with its search. For others, it can help with research or checking if an idea is new.
Is Google Patent Search safe?
Yes, Google Patent Search is safe to use. It’s run by Google and works like their main search. It just shows patent info instead of web pages.
How often does Google get new patents?
Google gets new patents all the time. They might get several in a month. Not all patents turn into real changes, but many do.
How can I learn about new Google patents?
You can check SEO news sites. They often talk about new Google patents. You can also search on Google Patents for new ones from Google.
Will knowing about patents help my site rank better?
Yes, it can help. If you know what Google might change, you can fix your site before others. This can help you stay at the top of search results.
Final Tips
Keep your site honest. Google’s patents aim to find sites that try to cheat.
Make your content easy to read. Google wants to show pages that people can understand.
Link to good sites and get links from good sites. Google’s patents look at who links to you.
Update your content often. Google likes fresh, up-to-date info.
Ask what your users want. Then give them that. Google tries to show pages that make users happy.
Remember that Google wants to show the best pages to its users. If you make a truly good page, Google will want to show it. So focus on making your site the best it can be for the people who use it.
